What it is
Glia, formerly SaleMove, runs member and customer conversations across phone, chat, chatbot, video, SMS and co-browsing on an architecture built so a conversation can change channel without losing context or making the member authenticate again. The AI layer covers member-facing self-service, an agentic knowledge partner for frontline staff, conversation analytics and multi-step agentic workflows, with a separate voice AI product for inbound automation and live agent guidance. The company has pushed harder than anyone else in this segment on AI risk transfer, publishing a contractual guarantee against hallucinations and prompt injections, and it embeds inside digital banking platforms including the CU*Answers online banking product.
What it does
- One conversation across phone, chat, video, SMS and co-browsing without re-authentication
- Glia Banker for member self-service and Glia CoPilot for frontline staff
- Conversation analytics and multi-step agentic workflows
- Voice AI for inbound automation and live agent guidance
- Embedded delivery inside CU*Answers It's Me 247 and FIS Digital One Chat
Strengths
- Largest verified footprint in the segment at 700-plus banks, credit unions and financial institutions
- The contractual guarantee against hallucinations and prompt injections is concrete risk transfer, which gives a small compliance team something enforceable to point at
- The CU*Answers embed and the FIS Digital One Chat integration let many credit unions adopt it through a platform they already run
- Recommended across every AI assistant tested, on both the community bank and the credit union question
Considerations
- A venture-scaled vendor selling well above the community band, so a sub-$1B institution should confirm it will get real implementation attention
- No published pricing, and the quote depends heavily on channel and seat configuration
- The AI product line has expanded quickly, so ask which modules are generally available rather than announced
- The customer count moved from 500-plus in mid-2024 to 700-plus in 2026 and includes insurance and other financial institutions, so the bank and credit union figure is less precise than it looks
Best when
Risk sign-off on AI is the obstacle and a contractual guarantee moves it.
Where it ranks
#8 in Best AI Tools for Banks and Credit Unions
Best for getting AI past the risk committee
#5 in Best AI Tools for Community Banks
Best for risk committee sign-off
#6 in Best AI Tools for Credit Unions
Best for AI risk sign-off
#3 in Best AI Chatbots for Banks and Credit Unions
Best for risk sign-off
Glia FAQ
What does Glia's no-hallucination guarantee cover?
Glia launched a contractual guarantee against hallucinations and prompt injections in its AI products. Buyers should read the contract language itself, but it is unusual risk transfer for this category and is the main reason risk officers cite it.
Can Glia be used inside existing online banking?
Yes. Glia is embedded in the CU*Answers It's Me 247 digital banking platform, with Illinois Community Credit Union the first CU*Answers institution to implement it, and integrates with FIS Digital One Chat.